With top of the line marketing and a broad community inspiration pushing their brand forward, we strove to develop a mobile application that highlighted the value that they bring to the market. Working closely with their team, we developed an application that demonstrates The Hudson Company’s close attention to detail while simultaneously creating a brand alignment between their web and mobile platform.
Client The Hudson Company
Initial Release December 2011
Latest Update June 2016
The Hudson Company was looking to take their online mobile to the next level with the design and the brand implemntation across multiple platforms. In addition to creating the modern design, we also wanted to shine a brighter spotlight on their broker associates, especially considering the personalized boutique nature of the brokerage and their involvement in the community. From the user perspective, you can not only see and learn about members of the team, but also contact them with a simple tap. Additionally, the mobile site was added to include tablets which only furthers the reach The Hudson Company’s mobile presence reaches for their clients, new and continuing.
With cleaner colors, brighter backgrounds, and smooth transitions between pages, the design engages clients. It is customized specifically for their brand and completely one of a kind and unique to The Hudson Company. Already standing apart for their impeccable marketing, The Hudson Company needed a way to apply this differentiation to their mobile presence. What distinguishes The Hudson Company’s marketing from their competitors is the detail and work they place into each property listing. The design reflects high end quality and care, which helps their clients to recognize and sets the expectation of the high level of service The Hudson Company provides to their clients, this now reflecting on their mobile platforms.