One of the things I like doing at the beginning of each year is forecasting what events are likely to happen in the upcoming year. For 2014, I forecasted 10 events that I thought would shape the mobile market. Here’s the mid-year update of how I’m doing with my prognostications for the year.
Apple releases a bigger phone
As far as predictions go, this one was a layup. We’re on the verge of seeing a 4.7″ iPhone, which was I figured was coming. The 5.5″ size surprised me, but recent production issues could delay that model until later this year or 2015.
Android and iOS continue their OS dominance
Once again, this one wasn’t a stretch. It wasn’t so much as a bet on Android and iOS as much as it was a bet against Microsoft. Based on recent reorganizations within Microsoft, I don’t think you’ll see significant traction from Windows Phone in the market until 2016 at the earliest, if at all.
Apple and Samsung continue their smartphone dominance
I certainly made lots of safe predictions for 2014, and this was another one. Although Samsung is starting to falter a bit due to market saturation, they’re still the dominant smartphone manufacturer along with Apple. In fact, I expect Apple to have a really strong end of the year with the release of the iPhone 6 that could really pad their market share numbers.
Chrome OS appears on mobile phones
I took a bit more risk on this one, and it looks like it’s not going to happen. Talk of Android apps running on Chromebooks came out of the Google developer’s conference, so I still believe that Android and Chrome OS will merge. In other words, it’s not a matter of if it will happen, just when.
Amazon enters the mobile phone market
This was another one of my “gimmees” as Amazon had been foreshadowing its phone development since late 2012. While I predicted the phone, it didn’t come with everything I thought it would. I figured they’d offer multiple models and some sort of phone service linked to Amazon Prime. That didn’t happen at launch, but it’s certainly possible they could be features on the Amazon roadmap.
Nokia explores Android
As I suspected, the rumors were correct and Nokia released their X-series, a low-end line of phones running a Nokia version of Android. Likewise, as expected, Microsoft killed the initiative as part of their recent reorganization and will force follow-on devices to Windows Phone. Personally, I think this is a mistake, but what do I know. I’m not the one getting paid to make these decisions.
No contract and prepaid plans go mainstream
Prepaid plans are gaining momentum, but they’re not mainstream yet. While T-mobile has gone all-in, AT&T, Verizon and Sprint are still clinging to the contract model. I suspect it is only a matter of time before all the major players have a strong prepaid, no-contract offering, especially as the smartphone market saturates and the upgrade cycle lengthens.
The phone connects to the car
As expected, both Apple and Google have strong car initiatives in the works. Apple is calling their version CarPlay, and Google is bringing Android Auto to market. It’s looking like next year’s cars will have at least one of these available as a feature, if not both.
Mobile payments gain traction
Mobile payment initiatives seem to have stalled. I still think people are taking the wrong approach by trying to force all payments through the phone. I just don’t understand why the major credit card companies aren’t developing applications that will allow us to use our phones as a secure authentication device with our existing cards. I can only figure that I’m either missing something or oversimplifying the problem.
The new design buzzword – mobile-optimized
The design community is a stubborn bunch and is still clinging to responsive design as the solution to all that ails mobile. While it is does have its place, it’s not a one-size-fits-all solution. I’ve seen too many poorly implemented responsive sites that compromise the mobile user experience to satisfy using a buzzword, and those that are implemented properly are often bloated and more expensive than hybrid solutions. It’s like hiring a carpenter who only knows how to use a hammer. Of course they’re going to suggest that everything should be held together with nails. I’m still confident that things will swing back once more “mobile-optimized” sites come online and designers realize that by expanding their toolbox they can build and deliver a much richer and more effective mobile experience to their clients.
I’ll do my usual mobile year in review at the end of the year which will take a look at how these predictions fared and other key events in 2014, which will be followed by my trends for 2015. Even though there are only six months left in the year, I expect a lot is going to happen. It’s going to be fun to watch!
Since I spend a lot of time working with mobile devices, one of the questions I consistently get is “which mobile carrier should I choose?” It’s a good question, and one that you should answer before you decide which phone to buy. The best phone in the world is worthless if you can’t get service on it where you use it most.
Recommendations for choosing a carrier
Above everything else, you need to choose the carrier that gives you the best coverage where you use your phone the most. Make sure that you get excellent coverage at your house, your office, and all of the places where you spend a lot of time – including coffee shops you frequent, relatives’ and friends’ homes, and favorite vacation spots. I don’t know of anything more frustrating than a phone that doesn’t get service in the places where you spend the most time.The first step is to check the coverage maps for the carrier, but don’t rely on these. While they are mostly accurate, these are an important factor in the carrier’s marketing and may be enhanced a bit. More importantly, take advantage of the phone return period, which is generally 14 days or longer. Be sure to try the phone in as many of the places you frequent as possible and verify service quality. If it doesn’t meet your needs, take it back and try another carrier.
I can’t emphasize enough how important coverage is. In fact, it’s so important, that you should treat the next three points as secondary factors in making your carrier decision.
Since we’re conditioned to shop on price, it seems counter-intuitive that plans would be a secondary factor. Sure, some carriers offer lower prices than others, but is saving $10 per month worth it if you can’t get service on your phone when you need it? Trust me on this one, you’ll regret that you saved that $10 per month when don’t close a deal because of a missed call or email.Plus, carriers are aware of their competition’s pricing. With only four major carriers in the market, all of them watch each other’s pricing and will quickly move to match pricing changes. In other words, if AT&T is $20 cheaper today, it’s likely Verizon will move quickly to match them.
Finally, if you’re able to afford the up front cost for a device, I would strongly recommend looking into a “no-contract” plan, particularly on AT&T or T-mobile. It’s one of the best ways to save money and allows you the flexibility to easily switch carriers should better coverage or better pricing become available in your area. Check out this article I wrote earlier this year titled, Should you go “no-contract”?, for more information on the benefits of avoiding a two-year commitment.
Again, you would think speed should be important, but who cares how fast the network is if you can’t access it due to poor coverage. The speed of the network is a don’t care if you can’t access it.Also, carriers are regularly working on upgrades to their networks, so differences in speed between them is usually temporary.
If you’re entering into a two-year contract with a carrier, you’ll want to make sure you get the phone you want. Luckily, the differences in devices between carriers are virtually non-existent. Gone are the days when you had to go to AT&T to get the iPhone or to Verizon to get the best Android (Droid) devices. Manufacturers, particularly Apple and Samsung, make their devices available to all carriers on the date of launch. There may still be a few minor differences in phone selection between carriers, but nothing significant enough to justify choosing a carrier because of a specific device. My advice on phone selection is simple – choose a device that you like and that you feel will make you the most productive.If you’re looking for phone suggestions, check out our latest phone buying guide which is available in the Mobile Hardware section of our blog.
Even after reviewing this list, I still get asked which carrier is best. It varies by region, but generally speaking, here is how they stack up:
Verizon – It is has a big, fast network with strong coverage in most areas. They’re plans tend to be more expensive, but it’s worth it in most cases.
AT&T – Overall, its network isn’t as good as Verizon’s, but there are areas where their coverage will be better. When choosing between AT&T and Verizon, it’s a personal decision based on where you use your phone.
T-mobile – It is very aggressive on pricing, especially for data plans, and offers great equipment. Its Achilles heel is its network. They’ve made a lot of improvements lately, but coverage can get spotty if you spend a lot of time outside of populated areas. If T-mobile’s coverage works for you, it’s a great way to save a few bucks. (In the interest of full disclosure, I’ve had very good experience with T-mobile for the past seven years, but I don’t spend much time off the beaten path)
Sprint – It’s as aggressive as T-mobile on pricing, but its phone selection is limited and their network isn’t as robust as Verizon and AT&T. As with T-mobile, it’s a good way to save a few dollars if the coverage works for you.
They rarely have contracts, so service is month-to-month. This allows you to switch between carriers if you run into problems with network coverage, network quality or customer service.
Their prices are normally better than the major carriers since they do not operate brick and mortar stores or subsidize phone purchases. The downside is that you have to pay full price for your phone up front, or bring your own device, and get all of your setup and customer service questions answered online or over the phone.
Some MVNOs require phones specifically designed for their mobile service, such as Republic Wireless which relies heavily on Wi-Fi. The downside is that you cannot easily switch carriers since your phone will not be compatible with anyone else’s network.
Because many of these MVNOs lack storefronts as mentioned above, you can be on your own with regards to technical issues. Therefore, I usually do not recommend an MVNO for the technically faint of heart.
Personally, I wouldn’t recommend an MVNO if you rely on your phone for business. As a personal phone, or for a teenager/child, an MVNO can be a great way to save some money. For business, it can be a bit risky, especially if you start to run into network quality issues or phone problems.
Feel free to ask any questions in the comments, and happy shopping!
I’ve been off contract with T-mobile for two years now, and it’s been a liberating experience. My first no-contract phone was the Nexus One, and I’ve since purchased a Galaxy Nexus and Moto X off contract. The up front cost of purchasing a phone off contract is higher, but over the life of what would be a two year contract, I save a significant amount by paying lower monthly rates. Plus, I’m free to upgrade my phone or switch carriers whenever I want without having to pay upgrade or early termination fees.
The benefits of going no-contract
In the past, there weren’t any significant benefits to going no-contract with the major carriers. Plan prices were the same whether you bought a subsidized phone or brought your own device. In other words, you were paying the phone subsidy every month regardless of whether you were on contract or not. With these new plans from T-mobile and AT&T, the plan pricing is independent of the phone price.
I’ll go into more detail below, but in addition to the money savings, there are a number of other benefits of going no-contract.
You get the flexibility to upgrade your phone when you want
No longer are you stuck waiting two years between upgrades, nor do you feel like you have to upgrade every two years. You can switch devices every 6 months, every year, or go four years (or more) between upgrades. It’s your choice!
Switch carriers without penalty, or try the prepaid route
Since you’re not locked into to a contract, you can switch carriers on a month-to-month basis based on who is providing the best deal. You can also try any number of prepaid carrier options, such as Straight Talk wireless. The prepaid providers lease space on the major carriers’ networks, so you get the same service at a more aggressive price. For example, Straight Talk wireless has a $45/month all you can eat voice, text and data plan.
Swap sims, have multiple services, travel internationally
If you purchase your phone outright, you can get it unlocked. An unlocked phone means you can swap sim cards at your convenience. This allows you to have multiple services at the same time. While not a big deal domestically, it becomes a huge deal if you travel internationally on a regular basis. You can swap sims to the local carrier of the country you are in and pay much cheaper rates for phone calls, text and data service.
Easier to hand phones down, or to keep spares around
There are some great no-contract phones, or even used phones, that can be had at attractive prices. For example, the Moto G is a great Android phone that retails for under $200. Plus, it’s easier to keep older phones as hand me downs for kids or as spares in case a phone is lost or breaks.
Cheaper long-term since you avoid the “upgrade tax”
If you keep your phones for longer than two years, then no-contract will be a huge savings. Traditional carrier plans had a phone subsidy built-in that you paid whether you upgraded your phone at the end of your contract or not. In other words, if you didn’t upgrade your phone at the end of two years, you were paying for a new phone through your plan even though you still had your old device.
There is one caveat to going no-contract for original AT&T iPhone owners – unlimited data plans. If you are on a grandfathered AT&T unlimited data plan, make sure to evaluate your monthly costs carefully before switching to a no-contract plan. If you’re a heavy data user, it may make more sense to stick with your unlimited iPhone plan.
Recommended no-contract phones
There are quite a few phones that can be purchased outright that work well on any no-contract plan. Here are the four that I would recommend:
iPhone 5s If you want the iPhone experience, I would recommend buying the device directly from Apple. It’s a bit pricey starting at $650 for the 16GB model, but that’s roughly equivalent to what you pay over the course of two years on a subsidized carrier contract plan.
Google’s Nexus line of device are among the highest performing, lowest priced Android devices. The Nexus 5 is a competitive high end device that you can purchase directly from Google for $349 for a 16GB model.
Moto X The Moto X is one of my favorite devices. It’s not the lightest, or best performing, but it has just the right mix of features, customization and size at an attractive price point of $399 for a 16GB model. You can buy it directly from Motorola and customize the colors of the device as you like.
The Moto G has to be one of the best kept Android secrets. It’s a budget phone at $199 for a 16GB version, but it performs as good as any mid range device on the market priced at double or more. I purchased this as a gift for a member of my household recently, and there hasn’t been any complaints regarding device functionality or performance. It can be purchased directly from Motorola and can be color customized through different device backings and accessories.
If you’re a real bargain hunter, you may also be able to score some sweet deals on auction sites. People who upgrade their devices on a regular basis will often put their lightly used devices on these sites at a substantial discount over what you’d pay for them new. It’s worth checking out.
Comparing no-contract plans
Below is a table that compares the total cost of the phone and service over a two year period for AT&T’s no-contract Value plan, T-mobile’s Simple Choice no-contract plan, and Straight Talk’s prepaid wireless plan. I assumed a 16GB version of each device, a single line of service, and 2GB of high speed data. I’ve also included a traditional AT&T 2-year contract plan as the last entry for comparison purposes. You may want to do a similar analysis if you use a family plan or have an account with multiple lines as there may be substantial differences compared to the table below.
AT&T Value Plan (no-contract)
T-Mobile Simple Choice Plan
Straight Talk Wireless
AT&T Value Plan (2-yr contract)
Keep in mind that you should always take into account carrier coverage and performance when selecting a plan. In other words, if T-mobile’s service does not work in the places you frequent, then saving $500 over AT&T is pointless. Make sure that you choose your carrier on performance first, and then use price as a deciding factor if the service is equivalent. It’s worth noting, that as I mentioned above, once you go no-contract, you can try a carrier for a month or so, and if the coverage is not adequate, you can always switch to a different carrier since you aren’t locked into a long-term contract.
You should also do some research on other prepaid service options offered by T-mobile, AT&T, and the other prepaid carriers. For example, T-mobile has a seldom advertised prepaid plan that is $30/month for 100 voice minutes, unlimited text, and unlimited data. If you don’t use your phone for voice much (which describes my teenage kids), then this prepaid plan could save you upwards of $30/month.
No-contract is not a fad, it’s here to stay
As I mentioned in my mobile trends to watch in 2014, no-contract and prepaid plans will become mainstream this year. I suspect that subsidized plans will become a relic of the past over the next 2-3 years.
With the move to no-contract plans, competition among the major carriers will surely increase. I suspect they will get more aggressive on their pricing and offerings to attract and keep customers. They will also run promotions to encourage customers to switch, such as the recent announcement by T-Mobile to pay the early termination fees for customers wanting to make a change. If T-Mobile has success with this campaign, don’t expect the other carriers to sit on their hands. I’m sure they’ll be launching their own customer incentives as well.
The bottom line, the cellphone market has become saturated. The carriers are no longer battling over new customers. They have to keep their existing customers, try to steal customers from their competitors, and offer more and better services. I expect that it will make for an exciting 2014 and beyond in the mobile market as the carriers duke it out. As one of one of my favorite Star Wars characters would say: The wireless carrier wars. Begun, they have.
Purchasing or upgrading a smartphone can be an intimidating experience. The state of the art is always changing as new phone models seem to come out weekly, if not daily.
The Aumnia Mobile Phone Buying Guide is here to help. Once a quarter, I’ll take a look at what’s available and provide guidance as to what I feel are the best devices.
I’d like to start off this edition by noting that we are entering what I like to call “upgrade limbo”, meaning that now is not the best time to upgrade to your device. Manufacturers tend to release flagship devices twice a year – once in the fall in preparation for the holiday buying season and again in the late spring/early summer season following their phone announcements at the January Consumer Electronics Show and February Mobile World Congress. It makes the best times to upgrade your phone the April – June or October – December timeframes.
Unfortunately, there are times when you can’t wait, like a device that’s lost, broken, or decided to go for a swim in your toilet. So if that describes your predicament, or if you’re just interested in making a purchase, here’s a look at the best of the bunch.
On Contract Devices
Carriers used to get exclusives on devices, meaning that device availability varied depending on who provided your mobile service. Thankfully, those days are over, and nearly all devices get released across all four major carriers (Verizon, AT&T, Sprint, and T-mobile) at roughly the same time. Unless otherwise noted, the devices listed below are available on all carriers.
Best all-around Android device: Samsung Galaxy S4
Samsung’s Galaxy series has come a long way since the original “S”, and the S4 continues to uphold the legacy. It is a great balance between size and weight, offering an impressive 5-inch screen that is exceptionally vibrant and clear in a light package of less than 5 ounces. In addition to all of the standard Android features, Samsung has included a number of customized features to improve the usability of the device including floating touch, where you can control the screen without touching it, and Dual Shot, which allows you to take pictures with the front and rear cameras at the same time.
The downside to the customized features is that it can delay updates to the latest Android operating system, but Samsung has been doing a better job lately of getting updates out in a timely manner.
Runner-up Android device: Moto X
If the Samsung Galaxy S4 is too big for your liking, then I’d suggest the Moto X. It’s been my daily driver for the last three months, and I’ve been liking it, a lot. The size of the screen is a bit smaller at 4.7 inches, but it doesn’t compromise on functionality. I tend to like the smaller size because it fits into my pocket a bit easier. I also like some of the context features of the Moto X, particularly the one that lets you see the time without having to turn on the device – it’s quite handy.
The other plus of the Moto X is the hardware customization. You can order the device directly from Motorola and get the device color customized to your liking. It’s a cool feature that doesn’t cost anything extra. Speaking of cost, Motorola has gotten aggressive with the pricing of the device, and in most instances you can pick one up for as little as $99, and in some cases free, on a two-year contract.
Best iPhone device: iPhone 5s
If you prefer Apple, the iPhone 5s is the device you’ll want to get. Although you can get the iPhone 5c at a slightly cheaper price, I wouldn’t recommend purchasing one over the 5s model for the following reasons:
The 5s has a 64-bit processor and a special co-processor called the M7. While apps aren’t taking advantage of these features yet, when they do, you’re cheaper model will quickly become obsolete. I also wouldn’t be surprised if one of the next versions of iOS requires a 64-bit processor.
The 5c is simply last year’s iPhone 5 package in colored plastic. The insides of the device are not new, meaning you’re purchasing a device that has technology that is over a year old, which in smartphone years is equivalent to about 5-7 years of technology advancement.
While the build quality of the 5c is good, it’s not as good, nor does it look as sleek, as the 5s.
If you’re torn between choosing an iPhone or Android device, my simple recommendations are as follows:
If you’re happy with what you are using, stick with it. The interfaces and app choices are not as different as they used to be, and the only compelling reasons to switch are hardware variety (Android has more, like bigger screens), ease of use (iPhone tends to be more intuitive), and technology control (Android allows for more customization).
If you use a lot of Google services – Gmail, Calendar, Voice, etc., then an Android device will serve you better. While Google Apps are available on the iPhone, the integration with Android is tighter.
If you are heavily tied into the Apple ecosystem – Mac, Apple TV, iTunes, iCloud, etc., then pick-up an iPhone for the same reasons as above.
Best “phablet”: Samsung Galaxy Note 3
If you’re interested in a large screened device, then the Samsung Galaxy Note 3 is the best choice. Samsung was the first to explore the “phablet” market, phones that weren’t big enough to be considered tablets but not small enough to be true phones. They’ve built a number of custom features for their Note line of devices and include a stylus, called the S pen, for better input control and even handwriting recognition.
Pre-paid, Bring-your-own, Off-contract devices
In the past, the only way to buy a phone was through a two-year carrier contract. These days, phone subsidies appear to be coming to an end with T-mobile and AT&T embracing no contract plans where you buy the smartphone outright or bring your own device. The benefit is that the phone service is significantly less expensive on a monthly basis. It’s becoming so popular that I suspect Verizon and Sprint will be following suit soon.
If you’re interested in exploring no contract options, or would like to get even more aggressive on your monthly costs by exploring a prepaid carrier, here are the devices to consider.
Best phone: Nexus 5
the Nexus 5 should be at the top of your list. It’s a top of the line smartphone that is purchased directly from Google for as little as $349. Keep in mind that’s the full price. There’s no two-year contract or early termination fees meaning you are free to shop around among carriers, including aggressive prepaid options like Straight Talk Wireless.
Runner-up: Moto G
The best thing about the Moto G is its price: $179 for an 8GB model. It’s a full featured smartphone that runs Android with no compromises. I believe this is the best phone out there for teenagers (or pre-teens) who want a smartphone or for users who aren’t interested in all of the whiz-bang features of the latest Samsung or Apple device. The Moto G provides all of the features you need in a smartphone (phone, text, apps) in a well designed phone that won’t break the bank, or break your heart if you happen to lose or break it. The only downside is that the device is only available for use on AT&T and T-mobile networks at the present time. It’s due out on Verizon later in January as an option for their prepaid plans.
Should you decide the Moto G is right for you, I’d suggest the following:
Get the 16GB model. It’s only $20 more, and the extra storage might come in handy if you start using the device to consume any type of media, such as photos, music, or video.
Do not purchase this if your are under contract. You’ll want to use this device on one of the off contract plans at T-mobile, AT&T, or a prepaid service provider.
Get aggressive when looking for plans. There are a number of plans that offer unlimited voice, text and data for as little as $45/month. There are also plans available from T-mobile for as little as $30/month if you’re OK living with limits on number of minutes, number of text, or amount of data you consume.
Windows Phone and BlackBerry
At this point, I wouldn’t recommend either Windows Phone or BlackBerry.
Windows Phone still suffers from the “app gap”, meaning there are a lot of apps that have not made their way to Windows Phone yet. I suspect that Windows Phone still needs another 6-12 months of maturation, at which time I would still recommend proceeding with caution.
As for BlackBerry, it’s in complete disarray. Unless you’re being forced to use it by your employer, I would stay away from it. Not only do they suffer from the “app gap”, but they’re also falling behind on the hardware side of things. The best case scenario for BlackBerry is to get acquired by one of the more stable players in the market.
If you have questions about any devices, feel as though I left one out, or have personal experience with any of devices that you’d like to share, please share your thoughts in the comments.
Since I managed to do a decent job with predicting last year’s mobile trends, I figured I’d give it another shot this year. Here are the biggest mobile trends I see in 2014, along with my predictions.
Apple releases a bigger iPhone
I’ve seen a couple of die-hard iPhone users switch to Android this past year specifically to get a larger screen. Even high profile bloggers are starting to explore Android. Apple can continue to be stubborn for only so long.
My prediction: Apple relents and releases a 4.7″ screen with 1080p resolution for its iPhone 6 launch in the Fall. As with other iPhone launches, it will be wildly successful.
Android and iOS continue their OS dominance
I still believe there is room for a third operating system, but it will be a niche play. Android and iPhone have become too dominant for anyone else to gain traction at this point.
My prediction: Microsoft will continue to try to buy market share, but Windows Phone will continue to lag a very distant third at less than 10% market share. Unless they try some different approaches (a few of which I suggested here), don’t expect much change in mobile OS market share over the course of 2014. (If you’re curious about BlackBerry, don’t be. You can stick a form in them.)
Apple and Samsung continue their smartphone dominance
I’m surprised that the smartphone handset market became a two horse race between Apple and Samsung during 2013. There are lots of people trying to nose their way in, but, if anything, Apple and Samsung seem to be strengthening their hold on the market.
My prediction: 2014 will be more of the same. HTC seems to have fallen into a rut, and my favorite upstart challengers, Huawei and ZTE, are struggling to gain traction in the US. Motorola seems to be the most aggressive. Out of everyone, I give them the best chance of making a comeback if they can figure out how to promote their Moto X and Moto G models, as well as follow them up with another strong offering.
My prediction: Chrome OS will appear on a phone in 2014. Expect it to be a Nexus model that is announced around Google I/O or around the iPhone 6 launch. The smart money says that it will be built by Motorola as well, which may stir up controversy that Google is playing favorites among the Android handset makers.
Amazon enters the mobile phone market
Quite honestly, I thought this was a slam dunk prediction for 2013. Oh well, I’m going to take another run at it for 2014. Amazon has been very successful with the Kindle product line, and I’m confident that they want to do the same with mobile phones.
My prediction: Amazon releases a phone in time for the holidays with one catch, it comes with the phone service included and delivered on a pay-as-you-go, no-contract basis. I also expect they will offer two phone types – a high-end model style to compete with the last iPhone and Android models, and a mid/low range Moto G style device.
My prediction: Microsoft makes a big mistake and refuses to allow Nokia to release a low-end Android-based handset, severely limiting their ability to dominate the low-end of the market. In other words, while Nokia will be the largest Windows Phone manufacturer, it’ll be small potatoes compared to stalwarts Apple and Samsung.
My prediction: T-mobile’s continued success with no contract plans will force Sprint and Verizon to join them with no-contract plans of their own in 2014. By the end of the year, it will be more common for people to buy no-contract plans rather than the way it used to be.
The phone connects to the car
While it’s getting easier for your phone to connect with your car, it’s still not completely seamless. Based on recent announcements, I’m pretty convinced that’s going to change, and soon.
My prediction: Look for iOS and Android to become integrated in the 2015 models that come out toward the second half of the year. It will be easier than ever for your phone to integrate with your car, and I suspect it’ll be the first step to true mobile connectivity where your phone will completely control your car’s infotainment system, whether it’s an iPhone or Android device.
Mobile payments gain traction
It seems like everyone has been working on mobile payments for years, but I believe we’re on the edge of a breakthrough. Especially with the recent credit card leaks at Target, people are ready for a new, more secure way to complete their transactions.
My prediction: Payment processes that are attempting to bypass cards are not the answer. I believe we should be using our phones as a security token that works with our cards at the point-of-sale to verify the user’s card and identity. In fact, I’m surprised Visa, Mastercard, or American Express haven’t done this already.
The new design buzzword – mobile-optimized
The web design world revolves around buzzwords. The buzzword for 2013 was responsive web design. It was the chic way to design websites so they sized themselves based on screen size. Unfortunately, it leaves out the most important of the mobile user experience, context, so many responsive sites were simply reformatted versions of a bloated desktop site.
My prediction: Mobile-optimized becomes the buzzword for 2014. It will be important for a website to not only scale based on screen size but also detect a user’s context and deliver content based on a variety of factors, including whether they are on a mobile device or not.
Of all things predicted, there is one I know for sure. The mobile landscape continue to shift and move at a rapid pace, one that is always faster than we think it’s moving. I don’t see it slowing down in 2014, which means that the market will once again look much different at the end of 2014 than it does now.
If there are any trends in mobile you are keeping your eyes on in 2014, please let me know in the comments!
Aumnia has been our partner for over five years. They have created our mobile strategy and seen us through upgrades that are appropriate to the way mobile consumers browsing habits have evolved. This partnership has definitely given us a competitive edge in the marketplace.
Scott Nelson- Comey & Shepherd Realtors, Cincinnati, OH
We were fortunate to have found Aumnia as they have built for us a fantastic mobile site which provides for our clients the information they may need – or for prospective clients with a way to find information they need. Many real estate companies have a mobile component, typically involving property search, but very few have an actual web site where there is information helpful to our clients. Aumnia was very deliberate and systematic in their approach and delivered a working site from day one.