Pinterest is one the rise. According to research recently done by Pew, roughly “31% of Internet users have an account with the service”, which although that may not sound like a lot- that’s 31% of all internet users you may not be reaching with your current internet marketing.
If you’re not familiar with the platform, Pinterest provides users with the ability to create “Boards”, which are places they can pin photos that they group together based off common themes. Most commonly you’ll hear about how Pinterest is great for wedding planning, since you can create boards about “My Dress”, “Dream Venue”, “Wedding Designs”, etc. So how can you use this for real estate?