Are Millennials Changing the Way We Sell?

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In short, yes.

It’s a common thinking these days that millennials aren’t buying. They’re much more free spirited than past generations- so we assume they aren’t trying to settle down and buy homes. While I’m sure this can be true of some young people, generalizations like this can be dangerous. It can be the difference between having future clients and not. The facts behind whether or not millennials are buying doesn’t support the trope that “millennials don’t want to buy homes”.

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