The biggest headline this week was about Microsoft and Nokia teaming up to go after the enterprise market and are going to put enterprise Office suite on smartphones. Overall I think it’s a good strategy for both companies and BlackBerry should watch carefully. Nokia has been losing handset market share in the US and recently said that they need to refocus their attention on the US market. On the other hand, Microsoft is, simply put, behind in the mobile space and has no clear strategy that I can discern, except to copy Apple (hence renaming Windows Mobile to Windows Phone). Assuming both companies can execute together (I know… it’s a big assumption), their enterprise strategy can knockout BlackBerry. Majority of enterprises currently use BlackBerry handsets but require an expensive BlackBerry Enterprise Server (BES) to provide full integration with Microsoft Exchange. But now, if these enterprises can get native access to Exchange without additional components, they can eliminate BES and get the same functionality that they are used to. BlackBerry watch out!
The other news story that caught my eye was AT&T’s continued customer service issues and negative press. It looks like AT&T changed their contract language to prevent any of their subscribers from entering into a class action lawsuit against the company. AT&T says they have not changed their policy recently and any previous changes were done to benefit the customer. Either way, the negative press and anti-AT&T bandwagon continues to grow, so the carrier needs to do something drastic and quick to repair their reputation. What ever happened to the customer is always right? It’s seems like AT&T believes the customer is right unless they don’t agree with us.
A couple weeks back, I reported that Apple rejected the Google Voice application for the iPhone. Loyal Apple and Google lovers were shocked by the decision that led to a lot of negative press for Apple. Based on reports in the NY Times and Information Week, Google is possibly preparing a web-based Google Voice application that would give users access to the service on the iPhone. I’m glad to see Google taking the high-road and showing Apple that their control of the app store won’t hinder technology progress. Hmm… does this mean that other rejected apps can follow Google’s strategy and become available through the browser so the iPhone users can get access without Apple regulating? I think so. Apple, your precious app store will soon be powerless so it’s time to dream up another marketing strategy.
As always, here are a few other articles, stories or reports I thought you might enjoy:
- HTC moves 1 million Android-powered Magic smartphones
- Review of LG’s see-through GD900 Crystal touchscreen phone
- Mobile gaming market to reach $18B by 2014: Study
- YouTube updates website for smartphone devices
- Report: Android 2.0 will offer multitouch, be available by end of year
With summer rush ending soon, the mobile news seems to be slowing down a bit (but not much). If you find any stories worth sharing with our readers, please leave a comment below.