I have a confession to make. While I’ve always used Google’s search engine, I haven’t been a fan of Google and its tools. I know, I know – I’ve been missing out. I don’t know if it was the targeted advertising, the personal data they collect, or the fear of what they’d do with my data (although Google always claims that “we’re not evil”).
Lately, I’ve found myself using more of their tools, because, well, they’re pretty damn good. The latest tool I could envision using is Google’s Local Search, especially now that they have added a way to link desktop search results to your mobile device. Check out this video by Google to see a usage scenario of the feature.
I love the power of being able to link the desktop and mobile browser. I see this as another application that will drive usage of the mobile web. In fact, imagine that after doing the search, the consumer wants to take a look at your website on their phone. Are you aware of what they will see? My guess is that it won’t be pretty.
Based on a recent report by Neilsen, mobile internet usage is on the rise. Is your website ready?