We are pleased to announce the availability of the Riskin Associates mobile application. Based in Montecito, CA, Riskin Associates has been the top selling Santa Barbara real estate team for the past decade. The award-winning team lists some of the most coveted estates on the south Santa Barbara coast. We were engaged by them to create a mobile application that would add to the services they provide their buying and selling clients that have made them a market leader.
Goals and Approach
For the design of the application, we took queues from the Village Properties mobile website we developed since the Riskin Associates team is part of the brokerage. We decided to keep the overall flow of the application intact, but the branding, content and functionality needed customized for Riskin Associates. We wanted to accomplish a number of goals with the modified design:
- Produce a clean, elegant design that conveys the elegance and luxury of the properties they represent
- Provide a vehicle for them to highlight and market their distinctive properties
- Incorporate visual imagery that reflects the unique nature and beauty of their listings and the surrounding area
- Create a finished product that would further differentiate their brand and set them apart as a leader in the market
Key features of the application
In order to develop the key features of the application, we evaluated their online presence which uses vivid photos and imagery to highlight their property listings. We wanted to provide a similar visual experience on mobile and give Riskin Associates the flexibility to highlight the different properties they represent. In addition to the essential features such as property search (both by location and by criteria), methods to contact the team, and an about us section, we incorporated the following:
- A vivid home page focused on a full width image that can be dynamically changed by Riskin Associates
- A featured listing section that allows them to highlight the properties they represent – each listing is its own interactive photo gallery that can be compiled and controlled by the Riskin Associates marketing team
- Links to custom content created by the marketing team such as property brochures that are hosted through Calaméo
You can access the application via any iPhone or Android device by opening the browser (or Safari) on your phone and going to www.montecito-realestate.com. You will be automatically redirected to the mobile application where you can learn more about the Riskin Associates team and explore their featured listings.
Raising the bar for service and performance
It was a pleasure working with the Riskin Associates team on the development of their mobile application. The energy and enthusiasm they brought to the project is evident in the finished product. It is a reflection of the time and personal attention that they give each of their clients. It shows in all aspects of their business, particularly in the level of service they provide their clients and the attention-to-detail they put into their marketing materials. With the availability of their mobile application, they have another tool that reinforces this high level of service, whether it is used for marketing properties or helping prospective buyers identify properties to purchase.
The Riskin Associates mobile application is another example of how leading brokerages and agent teams are embracing mobile to raise the bar on the services the provide their clients, differentiate themselves in the market, and further reinforce their leadership position in the market