We are excited to announce the launch of the Hudson Company’s newly revamped mobile application, which is available on phone and tablet devices by going to their company website at www.thehudsoncompany.com. Located in Chicago, IL, The Hudson Company is a boutique brokerage that
focuses on the North Shore market. Not your average brokerage, they devote their time and energy to differentiating themselves from the competition in more ways than one. With top of the line marketing and a broad community inspiration pushing their brand forward, we strove to develop a mobile application that highlighted the value that they bring to the market. Working closely with their team, we developed an application that demonstrates The Hudson Company’s close attention to detail while simultaneously creating a brand alignment between their web and mobile platform. We see mobile applications as a valuable piece and extension of a brokerage’s brand and value proposition. From the web to the phone, the experience should remain a seamless transition. Seamless brand integration is important to establish through all online and offline outlets, which is what we aim to do with all of our clients.
What Makes Hudson Unique
Already standing apart for their impeccable marketing, The Hudson Company needed a way to apply this differentiation to their mobile presence. What distinguishes The Hudson Company’s marketing from their competitors is the detail and work they place into each property listing. It starts with the high resolution photography that they generate for each property. They incorporate these photos into a digital brochure and virtual video tour that provide all of the information that a prospective buyer would like to know about a property before deciding to tour the home. We were tasked with the challenge of taking this incredible marketing platform The Hudson Company has created in their existing online and offline presence and translating that into a user friendly mobile website. Through close interaction with their team, we were able to implement a design that exceeded expectations.
Transitioning from Web to Mobile
Since The Hudson Company was all about the user experience and had an established brand design in mind, we worked closely with them to make sure their mobile platform emulated this. The result was a modern, sleek, user friendly design throughout all the pages and resources on the application. We took special care in making sure the high resolution photos of their property listings were portrayed just as beautifully on the mobile interface. So what specifically makes their new application stand out?
1. The design. With cleaner colors, brighter backgrounds, and smooth transitions between pages, the design stands apart. It is customized specifically for their brand and completely one of a kind and unique to The Hudson Company – something that was already making them stand apart from other competitors. The design reflects high end quality and care, which helps their clients to recognize and sets the expectation of the high level of service The Hudson Company provides to their clients.
2. Implementation of their web marketing. We didn’t just leave the application completely naked with only minimal marketing that the company had already worked so hard on. We implemented it, which really gives their mobile website some leverage in the market. We incorporated all of the high resolution photographs of their listings, the video tours, and the digital brochures. We paid attention to detail to ensure that the resolutions and clarity of the images remained intact when switching platforms, thereby maintaining our philosophy of seamless brand transition from web to mobile.
3. Now includes tablets. Mobile doesn’t just mean phones anymore, and with the new revamp we wanted to make sure tablets weren’t left out. More and more users have tablets today, but not enough applications are formatted to look their best on them. We decided to change this by giving The Hudson Company a leg up on the competition by ensuring that their newly renovated application also looked flawless on tablets.
4. Highlighting the Team. We wanted to shine a brighter spotlight on their broker associates, especially considering the personalized boutique nature of the brokerage and their involvement in the community. New bios were added complete with high resolution photos along with all of their contact information. From the user perspective, you can not only see and learn about members of the team, but also contact them with a simple tap. Ease of contact exemplifies the personal touch The Hudson Company includes in their interactions with clients.
It’s Just the Beginning
2.0 only scratches the surface of what’s possible when it comes to the mobile platform. As the brokerage continues to grow and develop their brand, so will their mobile application grow and develop with them. Keeping The Hudson Company on the forefront of burgeoning technology enables them to be the leading brokerage in both their market and the industry.