I’m finally back from my extended vacation during the holidays. I had a great trip and excited to be back at work. 2010 is going to be a great year for mobile! Gregg’s post last week really showed the excitement building for the new year and decade.
This week’s top story – mobile marketing reaches people quickly and effectively, not just consumers but also people in need. As I’m sure all of you know, Haiti was devastated this week by a massive earthquake, leaving the country and its residents in severe turmoil. Charitable organizations are reaching out to everyone for help and have turned to mobile SMS-based campaigns to get the word out quickly. In unprecedented fashion, these mobile campaigns raised topped over $7 million in 48 hours. Truly impressive!
This week was tough for me as I came back to a large pile of emails, work and meetings. So, I have to admit that my reader was on the bottom of my priority list even though I was itching to knockdown all my categories that showed 1000+ and get back “in the know”. I got through what I could in my minimal spare time, so this week’s wrap-up is going to be a bit brief. Starting next week, I’ll get back to my normal analysis and format.
Will the decade bring a new pricing model to phones? A few months ago, T-mobile announced updated pricing plans aimed at giving flexibility to consumers. This week, Verizon updated their pricing plans to simplify consumer choices. It’s an interesting move by both companies that I think will force the other carriers to redo their models. That being said, I don’t think carrier pricing is the only thing that needs to change – so does phone pricing. Last week, Gregg discussed Google’s Nexus One and their unlocked, no commitment approach to hardware. This is a great model, but do the phones really need to be that expensive? I know the actual hardware cost is up there, but is there a way to have the phones subsidized (not including carrier contracts)? I think there is. I read a few articles this week about Kodak suing Apple and RIM over patents and it got me thinking. With the convergence of devices (e.g. phones, cameras, MP3 players, etc), handset manufacturers should introduce “logo programs” and partner with other vendors (e.g. Kodak) and have them pay to have their technology & stickers on the phone. These “logo programs” would be used to subsidize the retail price of the phones. Could it become reality? If companies can justify it on laptops (e.g. “Intel Inside” and “Windows”), why not a on devices we take everywhere with us?
This week I saw a few, somewhat positive stories about AT&T. I know – it’s weird. They actually might be getting a clue… maybe. Supposedly, AT&T boosted their coverage in Atlanta with a second layer of capacity so consumers can actually use their phones. Wow, sounds revolutionary (sarcasm). Now they only need to get all the rest of those cities they mention in those annoying commercials they force us to watch during prime time. I just hope AT&T’s network upgrades don’t get distracted by their “Apps to All” initiative. Dear folks at AT&T… remember, service comes first, then apps… not the other way around. Oops, might be too late.
Here are the other stories I found interesting and wanted to share with you:
- Confirmed: Google and T-Mobile looking into Nexus One 3G Issues
- T-Mo Subs Get Nexus One Refund
- Patent Reveals Possible Groundbreaking Multi-Touch Features for Apple’s iSlate
- HTC to sell 8 handsets through T-Mobile alone in 2010?
- World Record texting speed broken – but can you really call this texting?
- FCC Hears from Tech Heavyweights on Net Neutrality
- Mobile services revenues to exceed $1 trillion in 2013
See or hear anything else interesting in mobile. Let us know by leaving a comment below.