Introducing Drive Time by Inrix on the latest release of the site.
We’re thrilled to announce the newest release of the Comey & Shepherd mobile site. Based in Cincinnati, Ohio, Comey & Shepherd have a history of topping the market in their region. For a mid-size brokerage, Comey & Shepherd is constantly trying to raise the bar by innovating new ways to create a more user friendly base for their clients. They wanted to add more personable and customized features to the latest release of their mobile presence, so here at Aumnia we helped them to construct that vision into a reality.
With Comey & Shepherd, we wanted to focus on a design that really highlighted how innovative of a brokerage that Comey & Shepherd truly is. Over our time working with Comey & Shepherd, we have constantly been evolving their mobile site as they themselves change over time. Therefore, we added two incredible new features to their latest launch that really help to take their mobile site to the next level.
From wherever their clients may be, Aumnia integrated a map search feature into the latest release. Clients are now able to search properties in the immediate area they are in. Maybe they aren’t in the neighborhood they’re considering? Not a problem, they can simply drag and drop their pin to the area they would rather see properties in and the map will adjust and show them nearby properties to their pin in that area. The map is conveniently color coded to make distinguishing different properties easier for clients.
- Red- The property is under contract
- Green- This is a new property listing
- Light Blue- This property currently has an open house
- Navy- Regular listing, nothing special is happening with the property at this time
When you click on a listing, an info box appears with the price of the property listing and quick specs on how many beds and baths the property has. From there, clicking on the info takes you to the main listing page in which you can then use the next newest feature- DriveTime™.
We’re most excited to announce a great new featured powered by INRIX, a data company that tracks traffic times- conveniently called DriveTime™. What does this mean for clients? When they go to the mobile site, they can now see what things like commute times would look like from the property listings they’re looking at to their place of employment. This helps clients find the homes in their desired area based on where they spend a lot of their time outside of the home. When in the DriveTime™ feature, clients can simply enter the address of their job, children’s school, their school, and then search for homes 10, 15, 20 minutes away depending on how long they wish their commute to be and when they usually arrive at these locations. Taking data by analyzing traffic times during the time the client wishes to be somewhere at, the system draws them an area in which they can search for properties in the right area for their needs. This not only helps the agents better understand their clients restraints when it comes to finding their dream home, but also helps the client find an agent who specializes in the area they wish to live. This feature also helps Comey & Shepherd reach prospective clients who may be relocating to the area and don’t know much about traffic and commute times in the area they’re moving too. We helped make Comey & Shepherd the first brokerage in Cincinnati to integrate this technology by Inrix into their mobile site.
Navigation & Interface
The new mobile site has a cleaner and easier to use navigation that can be accessed from anywhere in the application. Additionally, we’ve included an easier mode of contact for clients looking through the site to get in touch with an agent. As we have maintained a long standing partnership with Comey & Shepherd, we have continually provided updates to their interface, but this release is the largest overhaul we have done in terms of the design. We simplified, modernized, and overall create a much more user friendly experience for their clients. Comey & Shepherd love being innovative for their clients and we wanted to create a mobile site that reflected that.
It Doesn’t End Here
Comey & Shepherd continues to invest in standing out from their competitors and we’re committed to helping them achieve this differentiation. Based on the fact that sometimes their mobile site can garner up to 15,000 visits a month, only means that the site will continue to evolve as the clients and brokerage change.
Pinterest is one the rise. According to research recently done by Pew, roughly “31% of Internet users have an account with the service”, which although that may not sound like a lot- that’s 31% of all internet users you may not be reaching with your current internet marketing.
If you’re not familiar with the platform, Pinterest provides users with the ability to create “Boards”, which are places they can pin photos that they group together based off common themes. Most commonly you’ll hear about how Pinterest is great for wedding planning, since you can create boards about “My Dress”, “Dream Venue”, “Wedding Designs”, etc. So how can you use this for real estate?
We are excited to announce the launch of the Hudson Company’s newly revamped mobile application, which is available on phone and tablet devices by going to their company website at www.thehudsoncompany.com. Located in Chicago, IL, The Hudson Company is a boutique brokerage that
focuses on the North Shore market. Not your average brokerage, they devote their time and energy to differentiating themselves from the competition in more ways than one. With top of the line marketing and a broad community inspiration pushing their brand forward, we strove to develop a mobile application that highlighted the value that they bring to the market. Working closely with their team, we developed an application that demonstrates The Hudson Company’s close attention to detail while simultaneously creating a brand alignment between their web and mobile platform. We see mobile applications as a valuable piece and extension of a brokerage’s brand and value proposition. From the web to the phone, the experience should remain a seamless transition. Seamless brand integration is important to establish through all online and offline outlets, which is what we aim to do with all of our clients.
What Makes Hudson Unique
Already standing apart for their impeccable marketing, The Hudson Company needed a way to apply this differentiation to their mobile presence. What distinguishes The Hudson Company’s marketing from their competitors is the detail and work they place into each property listing. It starts with the high resolution photography that they generate for each property. They incorporate these photos into a digital brochure and virtual video tour that provide all of the information that a prospective buyer would like to know about a property before deciding to tour the home. We were tasked with the challenge of taking this incredible marketing platform The Hudson Company has created in their existing online and offline presence and translating that into a user friendly mobile website. Through close interaction with their team, we were able to implement a design that exceeded expectations.
Transitioning from Web to Mobile
Since The Hudson Company was all about the user experience and had an established brand design in mind, we worked closely with them to make sure their mobile platform emulated this. The result was a modern, sleek, user friendly design throughout all the pages and resources on the application. We took special care in making sure the high resolution photos of their property listings were portrayed just as beautifully on the mobile interface. So what specifically makes their new application stand out?
1. The design. With cleaner colors, brighter backgrounds, and smooth transitions between pages, the design stands apart. It is customized specifically for their brand and completely one of a kind and unique to The Hudson Company – something that was already making them stand apart from other competitors. The design reflects high end quality and care, which helps their clients to recognize and sets the expectation of the high level of service The Hudson Company provides to their clients.
2. Implementation of their web marketing. We didn’t just leave the application completely naked with only minimal marketing that the company had already worked so hard on. We implemented it, which really gives their mobile website some leverage in the market. We incorporated all of the high resolution photographs of their listings, the video tours, and the digital brochures. We paid attention to detail to ensure that the resolutions and clarity of the images remained intact when switching platforms, thereby maintaining our philosophy of seamless brand transition from web to mobile.
3. Now includes tablets. Mobile doesn’t just mean phones anymore, and with the new revamp we wanted to make sure tablets weren’t left out. More and more users have tablets today, but not enough applications are formatted to look their best on them. We decided to change this by giving The Hudson Company a leg up on the competition by ensuring that their newly renovated application also looked flawless on tablets.
4. Highlighting the Team. We wanted to shine a brighter spotlight on their broker associates, especially considering the personalized boutique nature of the brokerage and their involvement in the community. New bios were added complete with high resolution photos along with all of their contact information. From the user perspective, you can not only see and learn about members of the team, but also contact them with a simple tap. Ease of contact exemplifies the personal touch The Hudson Company includes in their interactions with clients.
It’s Just the Beginning
2.0 only scratches the surface of what’s possible when it comes to the mobile platform. As the brokerage continues to grow and develop their brand, so will their mobile application grow and develop with them. Keeping The Hudson Company on the forefront of burgeoning technology enables them to be the leading brokerage in both their market and the industry.
In short, yes.
It’s a common thinking these days that millennials aren’t buying. They’re much more free spirited than past generations- so we assume they aren’t trying to settle down and buy homes. While I’m sure this can be true of some young people, generalizations like this can be dangerous. It can be the difference between having future clients and not. The facts behind whether or not millennials are buying doesn’t support the trope that “millennials don’t want to buy homes”.