Tag Archive: interactive marketing

5 Reasons Your Brand Needs To Go Mobile

Given the grwoth and continued trend of mobile internet usage, businesses can no longer afford to ignore mobile as a marketing and sales tool. Here are five reasons why your business needs a mobile presence.

Another take on the mobile internet

A few days ago, Devesh wrote a blog entry on the mobile internet, “is it really worth the hype?” Well, to build on that thought, I wanted to share an interview Charlie Rose did with Eric Schmidt, the CEO of Google, earlier this month (the interview and its transcript can be found over at Techcrunch)….

Mobile internet, is it really worth the hype?

The quick answer is … YES.  As my first blog post, I thought I would answer a question I get all the time.  A lot of business owners and executives ask me if the mobile internet is really something they need to include in their interactive marketing strategy.  I always respond with a series of…