Devesh is on the road this week, so he asked me to fill-in for this week’s mobile market wrap-up. I’m not sure if I can match the edge (or brevity) that Devesh puts into each week’s summary, but I’ll give it my best shot.
Given it is was the end of a calendar quarter this week, a number of interesting data reports were released. First up were two market share studies that provided some great insight into not only the handsets people are using, but also how the handsets are being used. In one, Comscore, who conducts monthly surveys of mobile subscribers over the age of 13, reported the following numbers for the 3-month period ending July, 2009:
-32 million Americans own a smartphone, while 200 million own a “non-smartphone”
-BlackBerry is the clear market leader with over 13 million users followed by Apple with over 6.5 million
-Apple and Windows Mobile have nearly identical market share (although I suspect that Apple and Windows Mobile are on very different growth trajectories)
-Symbian (Nokia) and Android are both around 1 million users each
In the second report, AdMob released their August 2009 Mobile Metrics Report. The iPhone leads with a 40% market share, followed by Symbian at 34%. BlackBerry has only an 8% share, Android 7%, and webOS (Palm Pre) and Windows at 4% each. Technically speaking, this report is not a handset market share report like Comscore’s but indicates the types of devices that are accessing AdMobs worldwide mobile advertising network, and therefore the mobile internet. In addition, it’s report is a worldwide study versus ComScore’s US-centric report. These reports indicate to me that iPhone users enjoy a much better mobile internet experience, amd more likely to use the mobile internet, given their smaller handset market share, and that Nokia, while seemingly forgotten in the US, is still a very important mobile player on the worldwide stage. It also shows that BlackBerry and WindowsMobile have some serious improvements to make in their mobile browsing experience.
To follow-up on the iPhone and marketshare, an analyst at Morgan Stanley expects that Apple could nearly double the number of iPhones sold once exclusivity arrangements that Apple has cut with carriers expire. From all the buzz on the internet, the quality (or lack thereof) of AT&T’s network is holding back sales or driving people away from the iPhone/AT&T to other carriers. With articles circulating on the internet that AT&T is dropping 30% of its calls in New York City (confirmed by the Apple Genius Store), you know the network has issues. The real question is will the iPhone effect last past AT&T’s exclusivity, or will another handset emerge that will kill the iPhone’s popularity and make the end of the AT&T exclusivity a moot point?
And for the last bit of data, Neilsen released a very interesting report this week on mobile internet usage. While stating the obvious year-over-year growth of the internet (which was 34% if you don’t check out the report), it shows that women, seniors and teens are the demographics that are driving the growth. Since these groups generally represent the late technology adopters, it indicates that mobile internet usage is hitting the mainstream. Combined with new features that link Google’s Local Seach desktop results to the mobile environment – see post from earlier this week - companies really need to start looking at their mobile presence to make sure users are getting the right mobile experience.
To finish off this week, I wanted to touch on an important safety issue – texting while driving. There have been numerous reports lately on the dangers of texting while driving, and I’m happy to see that the federal government has issued its own notice to its employees. Anything that furthers the awareness of the issue is a good thing in my opinion. The issue also hit close to home as my kids were first hand witnesses to an accident in front of my house earlier this week involving a cellphone distracted driver. Luckily, no one was hurt, except for some minor car damage. To prevent texting while driving (and accidents in front of my house), I noticed a new technology tool called TXTBlocker has been released. I can’t vouch for how effective it is, and I am sure it will be the first of many solutions that will come to market. Using tools like TxtBlocker feel a little too “Big Brother” for my taste, and it’s a shame we need to create and pay for technology to prevent stupidity. Please, whatever you do, DON’T text and drive. – end of public service announcement for the week -
As Devesh does, here is a list of other articles I found interesting this week:
-iPhone is not the end of innovation (puts some perspective into the iPhone’s seemingly insurmountable dominance of the mobile market)
-BlackBerry desktop released for the Mac
-Essential tips for making your mobile site work better
And some fun articles for this week:
-Man arrested for threatening to shoot iPhone
-A train map of Google’s investments (not mobile really mobile related, but too entertaining not to post)
-Steve Jobs gets a taste of his own medicine – a parody of the famous Apple Super Bowl ad from 1984 (has Apple become what it once despised?)
Well, I hope you enjoyed this week’s wrap-up and my attempt to match Devesh’s edge, although it looks as though I have to work on the brevity part. If there is anything that I missed, don’t be afraid to drop a comment below – we’d love to hear from you. If you missed Devesh this week, I expect that he’ll be back next week to put his usual, entertaining spin on the week’s mobile events.